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We provide consulting services to healthcare organizations on a range of issues critical to both business performance and improving care outcomes.
Point-of-Care Partners delivers deep expertise through a 360-degree perspective to help organizations navigate complexity and drive meaningful progress.
Point-of-Care Partners (POCP) is an employee-owned health IT management consulting firm assisting healthcare organizations in the evaluation, development & implementation of winning health information management strategies in a complex and rapidly evolving healthcare ecosystem.
We provide consulting services to healthcare organizations on a range of issues critical to both business performance and improving care outcomes.
How can pharmaceutical brand teams use electronic health records (EHRs) to reach healthcare providers at critical clinical decision points, improve patient identification, and address barriers to treatment access? In this episode of The Dish on Health IT, Point-of-Care Partners (POCP) CEO Tony Schueth joins Brian Bamberger, General Manager of POCP's Life Sciences practice, and Peter Schnitzler, General Manager of Point of Care Media, to explore the growing opportunities for in-EHR messaging, precision targeting, and EHR-enabled pharmaceutical marketing strategies. The discussion examines how life sciences companies can move beyond traditional digital advertising to deliver clinically relevant information within healthcare provider workflows. The group also explores how broader EHR functionality can support patient identification, diagnosis, prescribing, prior authorization, specialty pharmacy processes, and patient support programs.
Did you miss our webinar exploring the operational, financial, technology, and policy considerations that determine whether pharmacy-delivered clinical service models can succeed and scale? You can catch up by reading our recap blog post and watching the session recording.
The pressure is on, and you are not alone. Health plans have been preparing for CMS-0057 for years. Many organizations have selected vendors, built implementation roadmaps, stood up environments, and invested countless hours in planning and executing the plan. On paper, the finish line is finally in sight. In reality? The last six months before go-live are often the hardest. Read our blog for considerations on how to get unstuck.
Pharmacy interoperability extends beyond pharmacies, impacting payers, providers, and patients alike. With pharmacists taking on broader roles in care, seamless data exchange is critical for patient-centered care, value-based models, and reducing costs. This whitepaper by POCP, supported by the NCPDP Foundation, explores how improved interoperability drives better outcomes and efficiency in healthcare.

POCP is a partner in the true sense of the word. POCP takes a personal approach to engagement; they think for and with you
General Counsel
Health Technology Vendor
I appreciated the detail POCP provided regarding what’s happening in the industry. It demonstrated that POCP has better intel (breadth and depth) compared with larger, national consulting firms.
Interoperability Lead
National Payer
POCP is in the game of delivering and changing the world.
CEO & Founder
Health Technology Company
POCP is a committed organization that has higher retention and engagement consistency vs. big consulting firms.
CEO & Founder
Health Technology Company
Engaging discussion around Health IT with perspectives from across the healthcare landscape.

We share the insights of POCP’s leaders on current trends and on anticipated opportunities.
What’s currently trending in the world of health IT? The topics below from our Resource Library are currently generating high interest among our clients, government entities and throughout the circles in which POCP travels. If these topics impact your company or clients, grab a coffee or water and read on! You’ll find blog posts, industry presentations and other resources you need to help you make sound strategic and product decisions.
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