The POCP Story

Point-of-Care Partners (POCP) is an employee-owned health IT management consulting firm assisting healthcare organizations in the evaluation, development & implementation of winning health information management strategies in a complex and rapidly evolving healthcare ecosystem.

Services

We provide consulting services to healthcare organizations on a range of issues critical to both business performance and improving care outcomes.

Strategy & Market Intelligence

Education & Research

Multi-Stakeholder Program Design & Management

Regulatory Resource Center

In-EHR Messaging and Functionality: What Pharmaceutical Brand Teams Need to Know for 2027

How can pharmaceutical brand teams use electronic health records (EHRs) to reach healthcare providers at critical clinical decision points, improve patient identification, and address barriers to treatment access? In this episode of The Dish on Health IT, Point-of-Care Partners (POCP) CEO Tony Schueth joins Brian Bamberger, General Manager of POCP's Life Sciences practice, and Peter Schnitzler, General Manager of Point of Care Media, to explore the growing opportunities for in-EHR messaging, precision targeting, and EHR-enabled pharmaceutical marketing strategies. The discussion examines how life sciences companies can move beyond traditional digital advertising to deliver clinically relevant information within healthcare provider workflows. The group also explores how broader EHR functionality can support patient identification, diagnosis, prescribing, prior authorization, specialty pharmacy processes, and patient support programs.

Latest HIT Perspectives Issue

Each quarter we publish the HIT Perspectives Newsletter. Subscribe to get each issue delivered to your inbox along with some other great content aggregated together. You can also read the articles from each issue on our HIT Perspectives page.

WEBINAR RECAP: Scaling Pharmacist-Delivered Clinical Services Across a Fragmented State Policy Landscape

Did you miss our webinar exploring the operational, financial, technology, and policy considerations that determine whether pharmacy-delivered clinical service models can succeed and scale? You can catch up by reading our recap blog post and watching the session recording.

The Last Mile of CMS-0057: Where Good Plans Get Stuck

The pressure is on, and you are not alone. Health plans have been preparing for CMS-0057 for years. Many organizations have selected vendors, built implementation roadmaps, stood up environments, and invested countless hours in planning and executing the plan. On paper, the finish line is finally in sight. In reality? The last six months before go-live are often the hardest. Read our blog for considerations on how to get unstuck.

Whitepaper: A Business Model Framework to Scale Pharmacy-Delivered Clinical Services

Summit Health Advisors authored and Point-of-Care Partners contributed to this NCPDP Foundation-Funded whitepaper on how pharmacy-delivered clinical care services can scale.

CMS-0062-P (Drug PA & Interoperability) Webinar Recap

Missed the webinar on CMS-0062P? Catch the recap and the recording in this short blog.

Pharmacy Interoperability Whitepaper

Pharmacy interoperability extends beyond pharmacies, impacting payers, providers, and patients alike. With pharmacists taking on broader roles in care, seamless data exchange is critical for patient-centered care, value-based models, and reducing costs. This whitepaper by POCP, supported by the NCPDP Foundation, explores how improved interoperability drives better outcomes and efficiency in healthcare.

Testimonials

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POCP is a partner in the true sense of the word. POCP takes a personal approach to engagement; they think for and with you

General Counsel

Health Technology Vendor
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I appreciated the detail POCP provided regarding what’s happening in the industry. It demonstrated that POCP has better intel (breadth and depth) compared with larger, national consulting firms.

Interoperability Lead

National Payer
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POCP is in the game of delivering and changing the world.

CEO & Founder

Health Technology Company
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POCP is a committed organization that has higher retention and engagement consistency vs. big consulting firms.

CEO & Founder

Health Technology Company

Blog

Context, information and analysis from healthcare industry experts working at Point-of-Care Partners.

Resource Library

Stay up to date with frequent changes in U.S. healthcare regulatory requirements through POCP’s turnkey resources.

The Dish on Health IT Podcast

Engaging discussion around Health IT with perspectives from across the healthcare landscape.

Insights & Publications

We share the insights of POCP’s leaders on current trends and on anticipated opportunities.


Point-of-Care Partners
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